I’ve started to book small weddings for the Summer and early Fall – the weddings I’ve booked so far are perfect for my situation – brides who want beautiful flowers, like my style and are happy to give me some latitude within it, and have a smaller budget or only need personal flowers, so they may not meet the minimum budget requirements of lots of well established wedding florists (I do have a full time non-floral job so I am not equipped right now to do big weddings that would require time off anyhow!)
These are such a win-win – because I’m newly established and looking to build a small side business, I’m still able and willing to spend tons of time and energy consulting with and designing for brides no matter how small their order, and I’m getting experience and photos for my portfolio in a way that fits into my schedule.
I’m wondering what other florists did at this early stage in their business to begin to spread the word about their services?
I’ve tried listings on Craigslist and had some success but I don’t think it’s optimal for budding wedding florists. I don’t have a budget yet to advertise on wedding blogs or paid directories (or in print obviously!). And really I’m looking to gain experience doing very small weddings or personal flowers only for the coming year.
I am going to look into listing a small ad in my church bulletin, and in the meantime, have also made a listing on Thumbtack advertising my wedding floral design services. (Thumbtack seems to be a classed up Craigslist that verifies the credentials of its vendors- I first heard about it because the site emailed me a ‘lead’ – a bride who had posted a listing seeking a wedding florist who I could bid on, and she ended up booking with me).
Anyhow, interested to hear from any more established wedding florists how they first started booking paid weddings (I know that friends weddings are the best way to get the ball rolling, unfortunately I missed the boat and almost all of mine are already married! ; ) and thought I’d pose the question here!